Tata Passenger vehicles for the average Indian

I just read the presentation by TATA motors about their new passenger vehicle category. I often think why the TATA's are not launching a share auto rickshaw type vihicle with their majestic ACE... reading todays article I feel that they have worked out far then I thought of..

“changing the way the AVERAGE Indian travels” was the title of the launch..

with some pictures of how